Competitive Intelligence
Have you ever wondered how much your competitor spends on advertising or what new product/service they will launch next? I have, so I dug a bit deeper and was shocked at how much information is available on the Internet. Today, you don't need to be a Black Hat to uncover corporate secrets. The Internet ...
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March 24, 2009
‘All Insurance Policies Are Created Equal’
During my last years with MedAire Limited UK, a boutique assistance company, I spent a lot of time with insurance brokers and underwriters at Lloyds. My impression from that experience is that the depth of support behind accident and health (A&H) policies were rarely reviewed by consumers, i.e. corporate entities. There tends to ...
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March 17, 2009
Repatriation Industry Data: True or False? You’ll have to share to find out!
You've heard me say it before but i'm going to say it again. Share your data. The repatriation industry is so rife with competitive paranoia that you rarely hear statistics. People like me are inevitably going to find some way of mining your facts and figures. There's a fundamental component of any ...
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March 9, 2009
‘Going Green’ Strategic Marketing in Repatriation
While thinking strategy for another project it occurred to me that a number of companies are using a 'green' strategy to appeal to customers sense of moral/environmental obligation. A friend told me that British Airways offered him the option to buy carbon credits to offset the carbon emissions for his flight to London. ...
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March 3, 2009
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